A non-profit organization dedicated to enhancing the buying power of its members.


Our association is comprised primarily of three types of membership.

  • Associate Members or vendors, who provide benefits to the RARES membership
  • General Members who are the businesses that join to obtain and offer these same benefits voluntarily to their employees. Once a company is approved for memberships, any employee may voluntarily become a member of RARES by accepting our membership card.
  • Individual/Family Memberships are available as well to those in the HR profession or related fields.

An investment in RARES is an investment in your professional development, your business, and your employees. It's one of the least expensive and most important investments you can make.

Applications for membership are available below. Dues paid by associates fund many of our activities including ongoing educational seminars and charitable contributions supporting the local community and activities benefiting children.

It is the goal of RARES to utilize its collective "buying power" to maximize the savings available to its Members. Associate Members (also referred to as Vendors) agree to offer RARES Members a discount on their goods or services which is greater than the price offered to the general public. In return, Associate Members who take advantage of our Membership network receive a very attractive marketing opportunity and potential return on their investment.

Please note that RARES accepts NO outside advertising. Any promotions on this web site are placed by and for the benefit of our Members only.

RARES is an extremely effective, low-cost method for reaching thousands of individuals in the Rochester area with information about your product or service. In 2018, Associate Membership in RARES is available for just $260 annually. The price remains the same as in 2017. Where else can you reach tens of thousands of individuals on a regular basis with information about your products or services for just a few hundred dollars?

RARES offers you the following a-la-carte membership levels beginning with our preferred Profile Page membership level that will drive hundreds of interested discount seekers to your web page each month by virtue of our ongoing monthly promotions.

Associate Membership
Membership Levels 2018 Annual Dues (Jan – Dec)
Your added value promotion to our RARES Membership featured on our website within designated category pages (e.g., amusement parks, electronics, etc.) and where appropriate, a dedicated profile page detailing your RARES offering and your services and/or products. All new Members are featured in our regular newsletters and as you send us new information and offers throughout the year, you'll have additional opportunities to be placed in the newsletter. $260
Entertainment Membership RARES offers a special rate to restaurants and bed and breakfasts that will accept the RARES ID card at their establishment and another rate for restaurants that publish online coupons on the RARES web site. Please note that this rate is subject to change in the future. Please Inquire
Non-Profit/Small Business Associate Membership (special rate for our not-for-profit members) regular mentions in the RARES newsletter, featured notice in the newsletter of new or enhanced discounts, standard category listings for your discount along with contact information and links to your web site where applicable $180

A la carte opportunities - 2018 Annual Dues (Jan – Dec)

Associate Member Application

General Member Application

General Member Benefits & Services

  • Newsletters

    Our online newsletter is published regularly (approximately 48 times a year) with a readership of 26,000+ for each issue and is available (space permitting) for promoting your program at no extra charge.

    The RARES Newsletter is published throughout the year and is made available only to RARES Representatives in each member company. This publication allows you to target your promotions directly to HR/Benefits personnel.

  • Web Site Marketing

    RARES also helps you promote your products through our website. Teaser ads, vendor profiles and links to your company's website are all available. If a RARES Member agrees to offer your program they will distribute promotional materials and sell the program to their employees and their families.

    The most successful Associate Members in RARES are those who truly offer a real value and significant discount on their product or service coupled with a good promotional program and a strong desire to work closely with the RARES Association and its Members.

  • Membership into RARES puts you among some of the finest corporations in Upstate New York.

    For a small additional fee, your company may also become a General Member, whereby your employees also become eligible to receive all of the discounts offered by other RARES Associate Members - allowing you to enhance your own employee benefits and services.

    Here is a listing of many (but certainly not all) of our current Associate Members (Vendors) that offer discounts to RARES Members. Please note that you should NOT use this list to avail yourself of current discounts as all links may not connect to the discount offer in question. For information on current discounts, consult the alphabetical listing or search by discount category.

    General Members

    General Membership is designed for businesses or community organizations interested in enhancing, developing, or starting employee services programs within their companies. General Membership in RARES is held by a company and will provide ALL employees of your company (and their families) who voluntarily wish to be included with discounts on goods and/or services that are provided by our Associate Member vendors. Applications for membership are available below.

    RARES provides access to group discounts on life insurance, workmen's compensation insurance, auto & home insurance as well as long-term care insurance to its General Member organizations through relationships with select companies. RARES also provides discounts on Wellness Access cards which provide discounts on prescription drugs.

    Through RARES national partners, Members receive discounts at major theme parks (Disney, Cedar Point, Six Flags, Universal), hotels, and car rentals.

    As a General Member, you can opt to receive and retain select discounted tickets at your business on consignment. Employees may purchase the tickets at work for maximum convenience and your RARES Representative periodically reconciles sales with our office. Car wash, all movie tickets, and many amusement park tickets are available on consignment. Alternatively, you may also have your employees obtain all discounted tickets directly through the RARES office (or any combination of the two). RARES strives to offer your company the maximum flexibility in administering your benefits programs.

    General Membership is available for a small investment starting at just $90 annually depending upon company size. That's just pennies per employee for most organizations to offer your employees dozens of money-saving discounts on area products and services. Dues for 2018 remain the same as in 2017.

    Company Size 2018 Annual Dues (Jan. - Dec.)
    1 - 25 employees $90
    26 - 74 employees $190
    75 - 349 employees $240
    350 - 999 employees $275
    1,000 - 1,999 employees $325
    2,000 - 2,999 employees $435
    3,000 - 4,999 employees $500
    5,000+ employees available upon request

    In many instances, all RARES Members need to do to receive their discount is show their RARES Membership ID Card (available at no cost from their RARES Representative) at the box office or retail counter. RARES Members can save by showing your ID card at over 90 locations - more including Staub's Cleaners, Darien Lake, Flaherty's restaurants and many, many more.

    Other discounts require an advance phone call, reservations, online purchases, or purchase of tickets/coupons in advance. Our Members are encouraged to consult the RARES web site, contact your company's RARES Representative, or the RARES office on when to obtain discounted tickets or services BEFORE visiting - more.

    Please note that the participation of the above organizations and their discounts may change at any time. The RARES web site lists all companies who are presently Members of RARES and the current discounts they offer. New Members are added frequently so please check the web site for further information on Associate Member Vendors who offer discounts through RARES.

    General Member Benefits & Services

    • Employee discount ticket and consignment programs for a variety of cost-saving services provided for member companies.
    • Combined strength of a professional organization with goals, interests, and influence in the employee services and recreation field. Networking opportunities.
    • Newsletters featuring upcoming events, General and Associate member news and other timely articles.
    • Increased buying power with employees in the Rochester and upstate NY area.
    • Offer consignment ticket program

    Individual/Family General Members

    The best way for you to be a Member of RARES is to convince the Benefits Manager at your employer to join. In that fashion, you obtain all of the benefits of RARES, don't have to pay, and can enjoy the convenience of purchasing many tickets right at your work place.

    But if your employer is not a Member of RARES, our Association makes available to individuals and families who are desirous of the educational activities of RARES and of the other employee benefits offered, the chance to join and enjoy all of the benefits for a reasonable price.

    Individual/Family General Membership is designed for persons who may be a student in the field of Recreation or Employee Services or for an individual who may work for an employer who is not yet a Member of RARES and who can show an affiliation or a relationship with the field of recreation, employee services, or benefits/HR. For one small annual fee, you receive a RARES Membership card and ID # which will provide you with access to all of the educational activities that RARES sponsors, more than 400 savings opportunities that RARES Members enjoy, and the chance to order discounted attraction tickets directly from the RARES office.

    Individual/Family (it's one and the same) General Membership is available for just $10. Membership runs from January 1 to December 31 and is not pro-rated (the cost is the same for joining at any time during the year). To not run afoul of our organizing principles, we significantly limit the # of Individuals Memberships so please don't be disappointed if we decline a Membership or ask for additional information.

    Click to download the documents in the links below for membership registration and information