ASSOCIATE MEMBER ONLINE APPLICATION

 

Associate Membership was created for businesses that offer discounted goods and/or services as well as value added items that benefit or enhance employee programs.  These discounts or value adds are offered to the RARES General Membership.  For a small annual fee and a discount that you set to drive business, Associate Members can promote their products or services to our more than 135,000 General Members through this web site, a monthly newsletter, and special events such as our annual Vendor Fairs (one in the Spring and a second, smaller one in the Fall).  The RARES web site averages over 42,000 distinct users 1.7+ million hits monthly.

SECTION 1:  COMPANY INFORMATION

  • Use the TAB key to move between fields (hitting return will submit your application prematurely)

Company Name

Address 1

Address 2

City                                                               State            Zip
                

Web Site Address (if applicable
                 

Parent Company (if applicable)

Your CEO (or General Manager if local division) is:

 

CEO Name

 

CEO Title

 

Number of Employees Locally             Worldwide
                                                               

 

Type of Product or Services:

 

Our company/organization began in                            
                                                           

 

 

 

If you were referred by a RARES member, please tell us their name and the business they represent. We offer a referral reward to all RARES members who help us recruit new members (this now includes you):

Referrer's Name

Referrer's Company

 

SECTION 2:  RARES REPRESENTATIVE

Your organization should designate at least one representative to RARES.  This representative will be the individual to whom all e-mail, etc., from FARES will be sent and is usually the person within your organization who has direct responsibility for your program.  RARES recommends that a sales or marketing manager or publicity director be named to this position.

Primary RARES Representative from your company will be:

 

Title

 

Telephone                    Fax   

        

E-Mail Address

If you don't enter a valid e-mail address , the server will return an error .  .  .

 

If there will be a second representative to contact (and we encourage you to have more than one), please provide us with his

or her name as well:

Secondary RARES Representative from your company will be:

 

Title

 

Telephone                    Fax   

        

E-Mail Address

If you enter a non-valid e-mail address , the server will return an error .  .  .

 

Your Representative Reports to:

 

Supervisor Name

 

Supervisor Title

 

Telephone                    Fax   

        

E-Mail Address

If you enter a non-valid e-mail address , the server will return an error .  .  .

 

SECTION 3:  Your RARES Discount

Describe the discount you wish to offer RARES members.  Remember, you set the discount on your product or service but it needs to be substantial enough to drive business and should be among the best, if not the best, discount you offer in order to be attractive to RARES members.  Please be very specific.  If it involves a product, describe the product, including model #, in detail.  We realize that these details may change and you may always update your discount but right now, the more detail you provide our members the better.

 

Do you offer this discount to other companies? 

 

 

If yes, please explain

 

 

 

How can our General Members take advantage of your discount (e.g., web-site coupons, discount tickets through the RARES office, by showing their RARES ID card, discount code on the RARES web-site, etc.)?  PLEASE BE SPECIFIC and include detail!

 

 

     

SECTION 4:  REFERENCES

 

Please list two (2) references (preferably customers you offer similar products/services to) so that we may learn more about your organization.

 

Company

 

Contact

 

Address 1

Address 2

City                                                                   State          Zip
                

 

Company

 

Contact

 

Address 1

Address 2

City                                                                   State          Zip
                

 

SECTION 5:  MEMBERSHIP DUES

RARES offers you the following a-la-carte membership levels beginning with our preferred Profile Page membership level that will drive hundreds of interested discount seekers to your web page each month by virtue of our ongoing monthly prize giveaway program.  Please note that Associate member dues run from January - December of each year and are NOT pro-rated.

Please note that if your company also wishes to offer RARES discounts to your employees, you must also become a General Member.  General Membership is a distinct entity and requires a separate application form (found HERE).  Companies who become BOTH Associate and General members may be eligible for a discount on their annual membership fees.  Please contact the RARES office directly at rares@rochester.rr.com for further details.

 

Membership Level

2012 Annual Dues (Jan – Dec)

Platinum Level Membership - Rotating banner ad on the RARES web site, ongoing listing on the RARES web site, featured notice in the monthly newsletter of new or enhanced discounts,  plus a Profile Page (includes 1-2 pages of dedicated web pages on the RARES web site devoted to your products and services and highlighting your RARES discount.

$260

 Non-Profit Associate Membership - (special rate for our not-for-profit members or for small businesses approved by the Board) ongoing listing in the RARES monthly newsletter, featured notice in the newsletter of new or enhanced discounts, standard category listings for your discount along with contact information and links to your web site where applicable

 

$180

A la carte services . . .

General Membership Directory - Available only to our associate member companies for a small additional fee.  The perfect way to reach those company reps in Benefits and HR you want to make contact with.  Includes current contact name, CEO name, # of employees, address, telephone, fax & E-mail addresses).  The file is available electronically in Microsoft Access, Excel, and HTML formats.  Updated regularly.  This list is the most up-to-date and well-maintained membership list you will ever purchase.

 

 

$75

 

 

Associate Membership Level (pick one)

 

 

A-la-carte Directory Information (pick one)

Comments/Questions

 

Please read before submitting this application:

Please accept this application and notify me of any problems/concerns. I understand that our application fee will be refunded if the Board of Directors does not accept our application. You may submit payment with this  application or RARES will invoice you, net 30 (so you can start promoting your product or service  right away).   You may also fax or mail this application (click HERE to download a printable application).

 

RARES ID card examples

95% of RARES members carry the free, heavy-stock, paper ID card.  A new card is issued each year with a new ID # and expiration date of December 31 of that year.  The present card, the front of which is shown below, expires 12/31/06 and is printed on heavy grey card stock with blue ink.  The reverse contains a standard 1--digit bar code for reading by most bar code systems.  You'll note the advertising of select RARES member companies on the front.  We offer the publishing of logos and phone numbers on a space available basis to our interested members.  Inquiries are sent out in August of each year along with pricing information.  Last year, the cost of placing your logo on this ID card (and on the reverse of the plasticine one below), was just $150.  Keep in mind that we distribute over 140,000 of these cards annually.

About 3,500 of our members pay a bit more to carry one of these lightweight plasticine cards.  These cards are good for a two year period and contain the company's name, ID #, and expiration date on the front.  The reverse also contains the logos of supporting RARES members and the 10-digit bar code for scanning purposes.  These cards are offered to our members for a one-time $10 set up fee and at our cost which is $0.30 per card.  Because of the cost, the companies that utilize these cards (currently about 15 companies) tend to be smaller in size.

 

Some of our members, such as those shown below from the companies Genencor and Lake Beverage develop a custom front for their  plasticine cards.  These cards are also good for a two-year time frame.  The "reverse" is the red plasticine front that you see above so again they are readily identifiable as RARES members.

 

 

In 2004, RARES also entered into a partnership with the Iroquois Healthcare Association in Albany to provide many of the employee benefits that comprise that organization's Employee Services Program (ESP).  Iroquois presently enrolls about 25,000 employees from over 25 hospitals and nursing home facilities in eastern New York (Syracuse eastward) in their ESP program and all of those individuals are also eligible to take advantage of all RARES discounts.  Iroquois Healthcare distributes its own ID card but the # on the ID card is linked directly into the RARES member ID system and the reverse of the Iroquois card does carry the 10 digit RARES bar code and RARES lilac logo.  Renderings of the front and reverse of the Iroquois ESP card are shown below.